...for the freshers looking for 'the right kind of' job

Amrit mantra

Job Hunting...the marketing way

Recently I came across a sweet person who seemed quite annoyed with the fact that 'referrals' have become a very important requirement for a job in any good company. Being a fresher with no good 'contacts' often prove to be a hindrance in getting the 'right kind of' job.

Well, I don’t totally disagree with the fact that jugaad (that what we call referrals in Delhi) do often play a key role, and that’s true even for the most of the MNCs. Having said this, I must also state to all such job seekers that it’s your CV that matters the most.

Think it this way:

Your professional abilities are a newly launched product in the job market and various companies are its potential buyers. Being a new product, there is no promotion through ‘word of mouth’. Therefore the brochure, i.e. your CV, is the only way to sell your product to the potential buyers. Hence packaging becomes important. By packaging I mean the USP reflected in your CV.

But remember just as it happens with every product, your product too will take time to generate brand awareness. That means try to gain some experience without pondering much about the ‘right kind of work’.

Companies value the work experience much more than your degrees or unproven talent. In the meanwhile, try to work upon your packaging. Which means get involved in projects where you learn and gain experience. It’s important that when in a job interview, you should be able to discuss in detail about the kind of work that you have done earlier. Also, the job profile is much more important than the organization’s brand value.

Accept the fact that for a fresher without the ‘right contacts’, it is difficult to get into a big organization. Therefore try on building your own brand value for the first two years. Rest assured that you will start getting your dream offers once you pass out of this initial struggling phase successfully.

All the Best !